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SpanForge Research

SpanForge Failure Funnel™

An illustrative representation of where enterprise AI initiatives are typically lost across the lifecycle. Based on publicly reported adoption data from S&P Global Market Intelligence (2025). Specific drop-off rates at each stage are illustrative.

The evidence

Five numbers that define the crisis

42%of companies abandoned most AI initiatives in 2025S&P Global Market Intelligence, 2025 — up from 17% in 2024
46%of AI proof-of-concepts scrapped before reaching productionS&P Global Market Intelligence, 2025
~2/3of organisations have not yet begun scaling AI across the enterpriseMcKinsey State of AI, 2025 — survey of 1,993 organisations
30%+of generative AI projects predicted to be abandoned after proof of conceptGartner, July 2024
39%of organisations report any enterprise-level AI business impactMcKinsey State of AI, 2025
Drop-off by stage

Where initiatives are lost

Most are lost before technical limitations are ever tested. The S&P Global data shows that on average, organisations scrapped 46% of their AI proof-of-concepts before reaching production. Cost, data privacy, and security risks were cited as top obstacles.

StartInitiatives Started
Gate 1Survive Scoping
Gate 2Pass Proof of Concept
Gate 3Validated Pilot
Gate 4Limited Release
Full Production

Illustrative representation based on publicly reported adoption data from S&P Global Market Intelligence (2025). Specific drop-off rates at each stage are illustrative. The funnel maps to the five stages of the SpanForge Exit Gate System™.

Analysis

What the data actually shows

The S&P Global Market Intelligence survey of 1,006 enterprises covers sophisticated organisations with dedicated AI budgets, data science teams, and executive mandates. Approximately 42% reported abandoning the majority of their AI initiatives in 2025 — up from 17% in 2024. The doubling of the abandonment rate in a single year is not a trend — it is a structural collapse.

The McKinsey State of AI 2025 survey of 1,993 organisations across 105 countries reinforces this from a different angle: only 39% report any EBIT impact at the enterprise level. Widespread adoption has not translated into widespread delivery.

Initiatives in unstructured exploration phases — proof-of-concept work without defined success criteria — account for a disproportionate share of casualties. This pattern is consistent with the governance gaps identified across the sources cited in this analysis.

“AI is not failing in the lab — it is failing at the handoff to reality.”

Root causes

The four accelerants

Four structural conditions explain why the abandonment rate is accelerating rather than declining as AI tooling matures.

Capability inflation

Model releases have been so rapid that organisations chronically restart pilots to incorporate the "latest" version, resetting the maturity clock each time.

Governance vacuum

Most enterprises bolted AI onto governance frameworks designed for deterministic software. Gartner (2025) found that 63% of organisations do not have or are unsure they have the right data management and governance practices to support AI — creating unresolvable approval loops and decision gaps.

Talent dilution

As demand for AI practitioners surged, methodology rigour has not kept pace with tool proliferation.

Expectation misalignment

Executive sponsors hold timelines disconnected from enterprise integration realities. When reality diverges, projects are cancelled rather than recalibrated.

Sources

References

S&P Global Market Intelligence. (2025). Voice of the Enterprise: AI & Machine Learning, Use Cases 2025. Survey of 1,006 midlevel and senior IT and line-of-business professionals across North America and Europe, conducted October–November 2024.

Gartner, Inc. (2024, July). Gartner Predicts 30% of Generative AI Projects Will Be Abandoned After Proof of Concept By End of 2025. Gartner Data & Analytics Summit, Sydney.

Gartner, Inc. (2025, February). Lack of AI-Ready Data Puts AI Projects at Risk.

McKinsey & Company. (2025). The State of AI in 2025: Agents, Innovation, and Transformation. Survey of 1,993 participants across 105 nations, conducted June–July 2025.